Used Zapier to connect an Australian university's internal systems and automate its email campaigns, removing the vast majority of manual work from processes the team ran by hand.
Delivered by ThirtyZero's founder in senior technical and compliance roles prior to founding the company. Client names and identifying details are withheld under confidentiality.
The university's workflows were largely manual. Email campaigns were built and sent by hand, and data that needed to move between internal systems was being re-entered by staff rather than passed automatically, the kind of repetitive work that consumes staff time without requiring their judgment.
None of the individual systems were the problem. The gap was that they did not talk to each other, and nobody had connected them, which is the exact situation Zapier is built to fix without requiring custom development.
Identified where staff time was going into manual email campaign building and manual data movement between the university's internal systems.
Built Zapier workflows to automate the university's email campaigns, removing the manual assembly and sending work each campaign previously required.
Used Zapier to connect the university's various internal systems, automating the data handoffs that staff had previously been doing by re-entering information manually.
It reflects the share of the university's previously manual workflow, spanning email campaigns and cross-system data movement, that was replaced with automated Zapier workflows by the end of the engagement.
Zapier connects the systems a university is already using without requiring custom development on either side. For workflows built around existing tools like email platforms and internal databases, that gets automation running faster and with less ongoing maintenance than a bespoke integration.
The remaining share is usually the genuinely judgment-based work: decisions that need a human to review context, exceptions that do not fit a standard pattern, or approvals an institution wants a person to make deliberately rather than automatically.
Yes. The pattern, mapping manual workflows and then automating email campaigns and system-to-system data handoffs with Zapier, applies to any organization running multiple disconnected tools by hand. Higher education was this engagement's setting, not a constraint on where the approach works.
Reduce manual work with connected systems and automated workflows.
View serviceSet up complete email server infrastructure and managed the warm-up process needed to send thousands of emails without tripping spam and abuse controls.
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